MISSION STATEMENT
FOCUS FORMULA PHOTOGRAPHY
Our mission is to capture stunning media, showcase artisanship, and foster collaboration. We are dedicated to being a catalyst for our client's success, providing innovative solutions, and unparalleled value in every project. We stand by delivering media with zero compromise on quality or creativity.
Hi there!
JON WILLIAMS
Photographer
Driving images to an art form...
My career in photography began in 2014 as a seasonal photographer with a local school portrait company. I immediately fell into rhythm as a photographer and maintained my role after the "School Picture Day" season ended. I went on to capture sports photography and senior portraits for upcoming graduates. I was recruited by a nationwide company where I would spend the next 8 years as an Automotive Photographer & Territory Manager. Through this opportunity, I had the thrill of traveling across California. Coordinating with many dealerships to photograph the newest vehicles on the market. In this role I also captured images for a digital merchandising program, where I provided architectural photos for brands like Ford, Chevrolet, and Cadillac.
Like most industries, my industry was catastrophically impacted by the COVID-19 pandemic.
During the many phases of post-pandemic restart, I utilized my time re-evaluating myself as photographer and examining areas for growth. Through the study of light, expression, style, and presentation, I formed a new creative vision. In 2022 established Focus Formula Photography. In my time now I enjoy crafting stunning portraits, and having opportunities to shoot Nature & Wildlife photos.
In a sea of photographers, Focus Formula Photography stands out not just for technical proficiency but for an unwavering commitment to artistic innovation. Let's collaborate to create visuals that tell your story like never before. I'm ready to bring creativity to the forefront of your next project. Let's capture the extraordinary together!














